Capgemini is Hiring | Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 300,000 team members in nearly 50 countries.
Qualifications
Capgemini is Hiring
Job description
- Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
- Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
- Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
- Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
- Define and implement new marketing automation methodologies that will maximize efficiency.
- Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
- Be aware of the country specific plans .
- Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
Skills Required
Primary Skills
- Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates.
- Advanced knowledge of MS Office Suite.
Secondary Skills
- Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua.
- Strong English Fluent Communication Skills.
About Company
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 300,000 team members in nearly 50 countries. With its strong 50-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of 16 billion.
Capgemini in India comprises over 150,000 team members working across 13 locations: Bangalore, Bhubaneswar, Chennai, Coimbatore, Gandhinagar, Gurugram, Hyderabad, Kolkata, Mumbai, Noida, Pune, Salem and Tiruchirappalli.
