IBM India Recruitment | Hiring Specialist – Search Engine Optimization

Qualifications

Required Technical and Professional Expertise:

• 1-4 Years of work experience in Salesforce Experience Builder, WordPress, and other content management systems.
• Proficient in AI writing & research tools (Grammarly, ChatGTP, Jasper AI).
• Comfortable with aggressive deadlines and shifting priorities.
• Resource must be able to work within team project management system (Wrike).
• Highly organized, able to prioritize work and manage projects and assignments independently.

Preferred Technical and Professional Expertise:

• Technologically savvy, able to learn and use new tools efficiently.
• Ability to speak, read, write and edit proficiently in English
• Familiar with US and Global Investing topics and industry Language.
• Experience with Microsoft Office Suite or similar software.

Your Roles and Responsibilities:-

As SEO Specialist, you will be reporting to and assisting the SEO Manager with supporting and implementing the organization’s organic growth strategies as a member of the Growth Marketing Team. You will conduct keyword research, implement technical updates, and collaborate with local SEO Specialist

• You will update page titles, meta descriptions, links, and schema in the Salesforce CMS backend.
• Through technical improvements, you will assist in building website authority
• You will be updating blog and website content to grow and maintain SEO rankings
• To increase the performance of new website content, you need to research keywords to use on the company’s website and marketing collateral
• Communicate professionally with the SEO Manager to identify opportunities and challenges
• Testing internal links, visitor paths, and general functionality of the website will be part of your responsibilities.
• Identify backlink building opportunities to support outreach to high profile websites