Ditto Recruitment Drive | Hiring Performance Marketing Executive

Qualifications

• Strong understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing
• Expertise in data analysis and campaign optimization using analytics tools like Google Analytics
• Proven ability to develop and implement performance marketing strategies that drive lead generation, increase conversions, and maximize ROI
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Google Ads, Meta Ads &  Bing Ads.

Job Description & Responsibilities:-

Ditto looking to extensively scale performance marketing with an adept, experienced performance marketing manager. This role is ideal for someone who wants to build & lead the whole performance marketing initiative – from getting their hands dirty with campaign set-ups, to recruiting & managing a performance marketing team.

• Campaign Management:
  – Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels.
  – Continuously monitor and optimize campaigns to achieve high quality leads at lower CPL.
  – Conduct A/B testing to improve ad performance and conversion rates.
  – Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance.
  – Should be able to understand our digital ecosystem and map the leads from respective campaigns end level conversions.
  – Conduct detailed analysis on campaigns, keywords, Adcopies, locations and come up with powerful insights.
• Channel Expertise:
  – Stay updated with the latest trends and best practices in performance marketing and digital advertising.
  – Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads & Bing Ads.
  – Explore and evaluate new performance marketing channels where there are better opportunities for high quality leads.
• Content and Creative:
  – Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives.